Privacy Policy

We at Modern Talk Books Ltd (the “Company”, “we”, “us”, “our”) respect your privacy. This Privacy Policy (“Policy”) explains the privacy practices for our website moderntalkbooks.com (the “Website”) and/or Application (the “App”), as well as when you place orders for books or to access the eBooks (the “Goods”) through the Website, or when you use our eBooks through our App. It also describes the rights and options available to you with respect to your information.

If you have any questions, comments or concerns relating to this Policy or our privacy practices, please contact us by email at support@moderntalkbooks.com, or through the App in the profile section, or by completing our online contact-us form.

PERSONAL DATA WE COLLECT

Inquiry Information. You can submit an inquiry through our contact-us form on the Website. You will be asked to provide information such as your name, email address, phone number, the topic of your inquiry and the text of your message. The mandatory fields for completion will be marked. You may provide us with additional information when you contact us through any of the other contact channels described in our Terms of Use and Sale. You may also email us through our contact section in the App.

Newsletters. If you wish to sign up to receive our newsletter with information about our business and offers, we will ask you to provide your email address.

Registration and Account Information on the App. If you wish to register for an account on the App, we will collect your contact information, including your name and email address. You can also register using your Gmail, Facebook or Apple account.

Order Information. When you place an order through the Website or the App, we will process your name, contact information, billing address, shipping or pickup information (if necessary) and information about the Goods you wish to order. Your billing information, including payment details, will also be collected and processed, though not by us, but rather by the payment processing service we use. We do no access or store your payment information.

You do not have a legal duty to provide any of the above information, however, you will not be able to submit an inquiry, sign up to our newsletter, register or place an order without providing the required information.

HOW WE USE PERSONAL DATA

o   To respond to your inquiry

We will use your Inquiry Information to contact you about your inquiry and handle your inquiry.

o   To provide you our marketing newsletter

If you signed up to receive our newsletter, we will process your email address to send you information about future releases and our periodic marketing newsletter or other marketing publications.

We will give you a simple opportunity to refuse or opt out of our marketing newsletter relating to our Website and/or App, and other initiatives related thereto. So long as you have opted-out, we will not send you these promotional communications.

o   To manage your online account with us and your participation in our rewards program

We will process your Registration Information to manage your online account with us and your participation in our rewards program (where applicable). In addition, when you order access to our eBooks, we will monitor your usage of the App to allow you to use such eBooks and make sure you comply with the terms of our license to use such eBooks.

o   To fulfill your order

We will process your Order Information to fulfill your order, charge you for the amount due and ship the Goods you ordered to your shipping address (in case of physical books), or to allow you with pickup options for the Goods you ordered (where applicable). We will also use your Order Information to send you administrative notifications and updates about your order, such as order confirmation or other notifications.

o   For record-keeping purposes, dispute resolution and defending against fraud and other wrongdoings

We will also process all your information for accounting and record-keeping purposes, to resolve disputes, and to detect, prevent, and defend against fraud, misuse, and other wrongdoings.

WHEN AND HOW WE SHARE PERSONAL DATA WITH OTHERS

We will not share your information with third-parties, except in the events listed below or when you provide us your explicit and informed consent

o   We share your information with our service providers helping us operate our business and to fulfill and ship your order.

We will share your personal information with our service providers, who assist us with the internal operations of the Website, App and our business and in the fulfillment and shipping of your order (when applicable). These companies include website hosting providers, delivery services, invoicing services and payment processing services. They are authorized to use your personal information only as necessary to provide these services to us and not for their own promotional purposes. We do not sell your personal information to third parties but only share what personal information is absolutely necessary to process your order and/or offer services to you.

o   We will share your information with competent authorities or other parties if you violated the law or abused your rights to use the Website and/or App.

If you have violated this Policy or any other agreement you have with the Company (such as our Terms of Use and Sale), abused your rights to use the Website and/or App, or violated any applicable law. Your information will be shared with competent authorities and with third parties (such as legal counsel and advisors), for the purpose of handling the violation or breach and for protecting our legal rights, our intellectual property as well as the rights of other users.

o   We will share your information if we are legally required.

If we are required to disclose your information by a judicial, governmental, or regulatory authority.

o   We will share your information with third-party in any event of change in the Company’s structure.

If the operation of the Company or the Website or the App is organized within a different framework, or through another legal structure or entity (such as due to a merger or acquisition) we will share your information to enable the structural change provided that such information sharing does not affect your personal data rights.

We use cookies and similar tracking technologies across our website and mobile application to provide a secure, reliable, and personalized experience. These technologies are essential for the operation of our services, for understanding user behavior, and for enabling marketing efforts such as remarketing.

This policy explains what cookies are, how we use them, and how you can manage your preferences.

o  What Are Cookies?

Cookies are small text files that are stored on your device (computer, mobile phone, tablet) when you visit a website. These files allow the website to remember your actions and preferences over time. Some cookies are deleted when you close your browser (session cookies), while others remain on your device until they expire or you delete them manually (persistent cookies).

We may also use related technologies such as tracking pixels, web beacons, and local storage for similar purposes.

o  Why We Use Cookies

We use cookies for several reasons:

• To ensure the proper functioning of the website and app;
• To remember your preferences and login status;
• To analyze user behavior for performance improvement;
• To enable personalized marketing and remarketing activities.
  
  

Some of these cookies are set directly by us, and others are set by third-party service providers.

o  Types of Cookies Used on the Website

a.     Necessary Cookies

These cookies are essential for the operation of the website. They enable basic functions such as navigation, security, and session management. These cannot be disabled.

Cookie name: wc_cart_hash_*

Source: moderntalkbooks.com

Expiry: Session

Purpose: Helps WooCommerce detect and track cart changes.

Cookie name: wc_fragments_*

Source: moderntalkbooks.com

Expiry: Session

Purpose: Ensures items added to the cart remain visible across page loads.

Cookie name: wordpress_logged_in_*

Source: moderntalkbooks.com

Expiry: Session

Purpose: Keeps users logged in during a session.

Cookie name: wp_woocommerce_session_*

Source: moderntalkbooks.com

Expiry: 2 days

Purpose: Stores a unique session ID for tracking cart data.

Cookie name: XSRF-TOKEN

Source: moderntalkbooks.com

Expiry: Session

Purpose: Prevents cross-site request forgery.

b.     Analytics and Performance Cookies

These cookies collect anonymous data to help us understand how visitors use our website and identify areas for improvement.

Cookie name: _ga

Source: Google Analytics

Expiry: 2 years

Purpose: Distinguishes users for analytics purposes.

Cookie name: _gid

Source: Google Analytics

Expiry: 24 hours

Purpose: Tracks user behavior across pages.

Cookie name: _gat

Source: Google Analytics

Expiry: 1 minute

Purpose: Throttles request rate to Google’s servers.

c.      Marketing and Remarketing Cookies

These cookies track visitors across websites and platforms to display relevant ads and support our remarketing efforts through channels such as Google Ads and Facebook Ads.

Cookie name: _fbp

Source: Facebook

Expiry: 3 months

Purpose: Enables retargeting on Facebook and Instagram.

Cookie name: fr

Source: Facebook

Expiry: 3 months

Purpose: Helps measure ad performance and deliver personalized ads.

Cookie name: _gcl_au

Source: Google Ads

Expiry: 3 months

Purpose: Tracks conversions and optimizes ad delivery.

o  Cookies on Our Mobile App

In addition to website cookies, our mobile application uses similar technologies for the following purposes:

• Maintaining secure user sessions and login functionality;
• Analyzing in-app behavior such as book views, reading time, and navigation flow;
• Monitoring app performance and diagnosing technical issues (e.g. via services like Firebase or New Relic);
• Enabling personalized recommendations and remarketing to app users.

Depending on your device and operating system, you may manage these tracking settings through the app’s preferences or your device’s privacy settings.

o  Managing Cookie Preferences

You have control over your cookie settings and can modify them at any time:

• You can adjust preferences via the cookie banner displayed when you first visit our website;
• You can delete or block cookies through your browser settings. Please note that blocking essential cookies may affect the website’s functionality.

For browser-specific instructions:

• Chrome: Settings > Privacy and Security > Cookies and other site data;
• Firefox: Settings > Privacy & Security > Cookies and Site Data;
• Safari: Preferences > Privacy;
• Edge: Settings > Site permissions > Cookies and site data.

You may also opt out of third-party tracking by visiting:

• Google Ads Settings;
• Facebook Ad Preferences.

o  Third-Party Cookies and Services

Some cookies on our Website and App are set by third-party providers. These cookies are governed by their respective privacy policies. We encourage you to review the privacy practices of these providers.

Examples include:

• Google Analytics and Google Ads;
• Facebook Pixel;
• Performance monitoring tools (e.g. Firebase, New Relic).

o  Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this page periodically for the latest information.

If you have questions or concerns about how we use cookies, you may contact us at: at support@moderntalkbooks.com.

SECURITY AND DATA RETENTION

We will retain your personal information for as long as we need it to operate the Website and/or App and interact with customers, and thereafter as needed for record-keeping and legal compliance matters.

We retain personal data for the duration needed to support our ordinary business activities operating the Website and App and interacting with customers.

Thereafter, we will still retain your personal information as may be necessary to comply with our legal obligations, bookkeeping requirements, resolve disputes, establish, and defend legal claims and enforce our agreements.

We implement measures to secure your information

We implement measures to reduce the risks of damage, loss of information and unauthorized access or use of information. For instance, our Website uses TLS and HTTPS and all traffic from/to the Website is encrypted. However, these measures do not provide absolute information security. Therefore, although efforts are made to secure your personal information, it is not guaranteed, and you cannot expect that the Website will be immune from information security risks.

ACCOUNT DELETION

If you wish to delete your account and all associated data, you can submit a request by following the instructions below:

Email Request: Request account deletion by emailing us at support@moderntalkbooks.com. Please include your account information and a brief explanation of your request. Once your request is processed, we will delete your account and all associated data within seven (7) working days, unless we are required to retain certain information by law.

If you have any questions or concerns regarding your data or account deletion, please contact us at support@moderntalkbooks.com.

ADDITIONAL INFORMATION FOR USERS FROM THE UK OR THE EUROPEAN ECONOMIC AREA

Data Controller

Modern Talk Books Ltd. is the data controller for the purposes of the personal data we process via the Website and App and when you place orders for the Goods. 

You may contact us by email at support@moderntalkbooks.com.

Legal bases for processing your information

The legal basis for collecting and processing:

• your Inquiry Information is our legitimate business interests in responding to your inquiry and developing our customer leads.
• your email address to send you our marketing newsletters is your explicit consent.
• Registration and Account Information is our legitimate business interest in offering Goods to you.
• Order Information for order fulfillment, billing, invoicing and shipping (when applicable) is the performance of the contract for the sale of the ordered Goods to you.

The legal basis for processing:

• your information for record-keeping is our legitimate interest in managing the Website, the App and the eSale of Goods and services.
• your order information to resolve disputes, and to detect, prevent, and defend against fraud, misuse, and other wrongdoings, is our legitimate interest in protecting our business interests and property from abuses and violation of law.

The legal basis for sharing:

• your information with competent authorities, or other third parties, if you violated the law or abused your rights to use the Website and/or App, or breached the contract with us, is our legitimate interest in protecting our business from abuses and violation of law.
• your information to enable the structural change at the Company is our legitimate business interests in our business continuity.

The legal basis for required disclosures:

• of your information to a judicial, governmental, or regulatory authority is our legitimate interest in protecting our business from abuses and violation of law, our compliance with legal obligations (if the disclosure is mandated under EU law, the laws of an EU member state or the laws of the UK).

We will transfer your information internationally in manners consistent with applicable data protection laws.

Information we collect from you will be processed in Europe and will be stored using adequate security measures and safeguards to prevent unauthorized use of your personal data and/or breaches.

Because we transfer your information from within Europe to other jurisdictions outside Europe, we will process and transfer so using adequate safeguards consistent with those determined by the EU Commission and the UK Information Commissioner’s Office (ICO).

You have certain rights to access, update or delete your information, obtain a copy of your information, withdraw your consent, and object or restrict certain data processing activities.

If you are in the UK or EEA, you have the following rights under the GDPR:

Right to Access your personal data that we process and receive a copy of it.

Right to Rectify inaccurate personal data we have concerning you and to have incomplete personal data completed.

Right to Data Portability, that is, to receive the personal data that you provided to us, in a structured, commonly used, and machine-readable format. You have the right to transmit this data to another service provider. Where technically feasible, you have the right that your personal data be transmitted directly from us to the service provider you designate.

Right to Withdraw your Consent to us processing your information if you previously provided us your consent to process your information.

Right to Object, based on your particular situation, to using your personal data on the basis of our legitimate interests. However, we may override the objection if we demonstrate compelling legitimate grounds, or for the establishment, exercise of defense of legal claims. You may also object at any time to the use of your personal data for direct marketing (newsletter) purposes, by simply opting out of our newsletters.

Right to Restrict processing your personal data (except for storing it) if you contest the accuracy of your personal data, for a period enabling us to verify its accuracy; if you believe that the processing is unlawful and you oppose the erasure of the personal data and requests instead to restrict its use; if we no longer need the personal data for the purposes outlined in this policy, but you require them to establish, exercise or defense relating to legal claims, or if you object to processing, pending the verification whether our legitimate grounds for processing override yours.

Right to be Forgotten. Under certain circumstances, such as when you withdraw your consent to our newsletters, you have the right to ask us to erase your personal data relating to that processing. However, we may still process your personal data if it is necessary to comply with a legal obligation, we are subject to under laws in EU Member States or for the establishment, exercise, or defense of legal claims.

If you wish to exercise any of these rights, contact us at support@moderntalkbooks.com.

We reserve the right to ask for reasonable evidence to verify your identity before we provide you with information. Where we are not able to provide you with information that you have asked for, we will explain the reason for this.

You have a right to submit a complaint to the relevant supervisory data protection authority.

Subject to applicable law, you have the right to lodge a complaint with your local data protection authority. If you are in the UK or the European Economic Area, then according to Article 77 of the GDPR, you can lodge a complaint to the supervisory authority, in particular in the Member State of your residence, place of work or of an alleged infringement of the GDPR.

In Cyprus, this is the Office of the Commissioner for Personal Data Protection
Kypranoros 15, Nicosia 1061 , Cyprus
Tel: +357 22818456
Email: commissionerdataprotection.gov.cy

In the United Kingdom, this is the Information Commissioner’s Office (ICO)
Water Lane, Wycliffe House, Wilmslow – Cheshire SK9 5AF
Tel. 0303 123 1113.
Website: https://ico.org.uk

For a list of national supervisory authorities in the member states of the European Economic Area and their contact information, click here: https://edpb.europa.eu/about-edpb/about-edpb/members_en

ADDITIONAL INFORMATION FOR USERS IN CALIFORNIA

Pursuant to the California Consumer Privacy Act (CCPA), below is a detailed description of the information we collect from you and the business or commercial purposes for which we use each category of personal information. This is also the information we have collected in the past 12 months.

We do not sell your personal information to third parties and have not done so in the past 12 months.

Categories of personal information pursuant to the CCPA

• Identifiers (“Identifiers”)
• Information that identifies, relates to, describes, or is capable of being associated with, a particular individual (“Information Capable of Association”)
• Commercial information, including records of Goods or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies (“Commercial Information”)
  

Specific types of personal information collected and their source

a.     Identifiers

• Name
• Email Address
• Postal Address
• Phone Number

b.     Information capable of association

• The account registration code sent to your email (for the App)
• Content you include in your inquiry messages to us

c.      Commercial Information

• Items purchased
• Payment information, including billing address

Business or commercial purposes pursuant to the CCPA

• Providing customer service
• Processing or fulfilling orders and transactions, verifying supplier information, processing payments, auditing related to a current interaction with you
• Undertaking activities to verify or maintain the quality of the service and to improve, upgrade or enhance the service

Specific Purposes. Our specific purposes for collecting the personal information are specified in the section above titled “Personal Data We Collect” and “How We Use Personal Data” 

The source of information. You and the device you use to access our Website are the source of information for interactions you make with us through our Website.

Your rights under the CCPA if you are a resident of California

Right to Know. You have the right to know:

• The categories of personal information we have collected about you;
• The categories of sources from which the personal information is collected;
• Our business or commercial purpose for collecting personal information;
• The categories of third parties with whom we share personal information, if any;
• The specific pieces of personal information we have collected about you.

Right to deletion. 

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

• Delete your personal information from our records; and
• Direct any service providers to delete your personal information from their records.

Please note that we may not delete your personal information if it is necessary to:

• Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
• Debug to identify and repair errors that impair existing intended functionality;
• Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
• Comply with the California Electronic Communications Privacy Act;
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
• Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
• Comply with an existing legal obligation; or
• Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Protection against discrimination

You have the right to not be discriminated against by us because you exercised any of your rights under the CCPA. This means we cannot, among other things:

• Deny goods or services to you;
• Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
• Provide a different level or quality of goods or services to you; or
• Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Exercising your CCPA rights

If you would like to exercise any of your CCPA rights as described in this Privacy Policy, please do so by emailing us your request at support@moderntalkbooks.com.

We will ask you for additional information to confirm your identity and for security purposes before we comply with your request to access or delete your information. Depending on the nature of your request, we will verify your identity by asking you to provide us two or three data points that we maintain about you, and a signed declaration of identity verification.

CHANGES TO THIS PRIVACY POLICY

If we change this Policy, we will try to proactively notify you by email and post the updated policy on the Website.

From time to time, we may change this Policy, in which case we post the updated Policy on the Website and will try to proactively notify you by email. The latest version of the Policy will always be accessible on the Website.

Last Updated: June 18, 2025